How To Add A Market Research Survey To Your Website
In my course "Niche School" I break down the importance of gathering insightful data (qualitative and quantitative) on your ideal customers.
One of the easiest ways to do this is by keeping a survey up and available on your website at all times. This will help reveal the type of people you are attracting to your site (and if you're even attracting the right people). It will also build into a more valuable web asset over time because it will give you clarity on exactly what your audience wants.
You can set this up for free with Google Forms. It's very easy. All you have to do is write in the questions and copy the survey link to the navigation part of your website. If you don't want to put it in your navigation, you can always put it somewhere else or send it in an email or something.
The point is, you don't want to miss out on free valuable data about how to better serve your audience. Try to keep your survey simple (5-10 questions tops). Focus on only asking the most important things you are trying to figure out at that current time in your business. You can always switch out questions to be more relevant to whatever your'e working on as time passes by.
You can see the survey I use here (feel free to take it as well). I have used this survey to sell courses, blog posts and write sales copy that gets my audience excited, engaged and buying. You can make the questions on your survey as customized as possible. You want to make sure you are asking things that will pinpoint the exact type of information and pain points your audience is having.
Here are some examples of questions you can start off with:
You can use quantitive data to understand your audience on a numerical level. This data is helpful to break your audience down into percentages. Of course you will need qualitative data to give you more helpful insight, but this information is very important as well.
You can use qualitative questions to learn more about how your ideal customers think, what they believe and why they decide to buy things.
What is your ideal lifestyle?
What do you do for fun?
Where do you spend your time online?
Where do you spend your time offline?
What are your favorite movies/books/music artists?
Think about the real stuff you want to know about your audience. If they believe you can help them, they won't be shy about tell you what they need out of your products/services. This is how good business is done. For example, some of the specific questions I ask are:
Which One Of These Best Describes You:
- My online business is full-time and provides full-time income
- I work on my online business part-time but I wish it was full-time
- I would like to have an online business but I'm not sure how to do that
- I don't have an online business and I don't want an online business
This type of question will let me know exactly what stage my audience is in with building their businesses. You might find that only 30% of your target audience is reaching your site through questions like these. This will help you pivot and refine your approach to attracting more of the right people.
Another example of a specific question I ask is:
"If You Could Take A Course That Would Give You Everything You Need To Build Your Ideal Online Business, What Would Be Inside Of It/ What Would It Teach You? Be specific! Tell me what you need! The only way I can help you is if you tell me exactly what you need help with!"
The beauty of this question is that it requires an open-ended response. It gives my ideal customers time and space to express themselves and tell me what they need. Notice how I encourage specificity so that I can get more details. Going through the answers can be exhausting but it's always worth it. It would be more exhausting to guess and fail at what my ideal customers want. Don't be that guy.
Incentivize Your Audience.
If you want to give your survey more juice then come up with a creative way to encourage your audience to take your survey. I've found that leaving it in the navigation bar of my website works extremely well, especially if it's labeled as "Online Business Goals" because it takes the focus off the boring concept of a survey and positions it more as an opportunity for them to reach their goals.
But if you want to try other ways to get people to take your survey, you can do things like offer a giveaway, give a discount on a product, give some one-on-one time with a customer etc. Whatever would get your audience excited and incentivized to share that oh-so juicy information.