Alex Wolf Blog

In my free time, I write about creativity, culture + branding. 

The Idea Pile

Have you ever made an idea pile? It sort of goes like this: First you think, “I want to do this.” It could be writing a book, starting a company or a blog, whatever. Then...

Read More
CREATIVITYAlex Wolf
I Hate Her

Do you ever want to like someone but just can’t seem to do it? There’s someone I’ve never liked since day one. She didn’t do anything to me. She was actually very polite. But something about her .

Read More
PHILOSOPHYAlex Wolf
When Innovation Has Sex

Real innovation cultivates new streams of demand. It begets itself by being the home base for new industries. When a new invention comes into mainstream adoption, it births a new vertical of services ...

Read More
BUSINESSAlex Wolf
Selling Jello

Cold, jiggly and colorless. In it’s rawest form it sort of looks like the part of chicken you avoid when eating wings. But with the right dyes and marketing, you can sell a billion boxes of it a year.

Read More
BUSINESSAlex Wolf
The Cold Truth About Early Adoption

He brought a gigantic block of ice to the Caribbean for the first time in history. No one from there had seen this before. The people who lived there had no real concept of “cold”. He thought they would of course be impressed by this ice and offer him a fortune. Accept they didn’t. At least not at first.

Read More
BUSINESSAlex Wolf
8 Ways Futurists Think

A futurist is some one who thinks and wonders about the future enough to make predictions about it. Having a little futurist in you can be fun and helpful if you’re running a business, investing in the stock market, passionate about trends or just want to have a refreshing perspective on life.

Read More
PHILOSOPHYAlex Wolf